Tipping Point by Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference is Malcolm Gladwell’s first book, an exploration of the point at which an idea, a fashion or a behaviour suddenly crosses a threshold and spreads like an epidemic.

Gladwell shows how small, well-aimed changes can trigger big effects, from fashion crazes and the success of new products to falling crime rates, and he examines the kinds of people and conditions that help ideas take off. Engaging and full of memorable examples, it remains a favourite with readers interested in psychology, marketing, business and social change.

• Author: Malcolm Gladwell
• Publisher: Abacus
• Format: Paperback, 279 pages
• Language: English
• ISBN: 9780349113463