– Arabic Marketing Book

This is the Arabic edition of Nancy Harhut’s Using Behavioral Science in Marketing ( ), translated by Sally Ahmed Hamdi. It is a practical guide to applying research on human behaviour and decision-making to steer what customers do and build their loyalty by triggering instinctive reactions.

Harhut explains how cognitive biases and unconscious motivations shape buying decisions, then offers a framework for designing marketing experiences that encourage people to engage and respond. Combining behavioural economics with real-world examples and applied techniques, it suits marketers, copywriters, brand managers and business owners who want to understand why people act as they do.

• Author: Nancy Harhut
• Translator: Sally Ahmed Hamdi
• Publisher: Jabal Amman Publishers
• Pages: 410
• Language: Arabic
• ISBN: 9789923126417